Marketing Campaign of “YES UA” Mobile App was awarded “Gold Award of Best e-Commerce - Financial Services” in Asia e-Commerce Awards 2021
Marketing Campaign of “YES UA” Mobile App was awarded “Bronze Award of Best Use of Mobile - Financial Services” in Mob-Ex Awards 2021
11 MAR 2021
#Award

Marketing Campaign of “YES UA” Mobile App was awarded in “Asia e-Commerce Awards 2021” and “Mob-Ex Awards 2021”

The marketing campaign of “YES UA” Mobile App – “Click to Loan” Launch has won “Gold Award of Best e-Commerce - Financial Services” and “Bronze Award of Best Use of Mobile - Financial Services” in “Asia e-Commerce Awards 2021” and “Mob-Ex Awards 2021” respectively.

Hosted by Marketing Magazine, the 2 top mobile marketing awards aim to crown the industry’s champions for the most innovative and forward-thinking marketing teams in mobile & e-Commerce. The annual awards seek to shine a spotlight on the most creative, innovative and strategic marketing campaigns.

All entrants are judged by an independent panel comprised of senior, marketers and industry leaders who have vast experience in the mobile marketing & e-Commerce field through a stringent judging process. Therefore, all winners are the most outstanding brands of excellence that successfully demonstrate the most effective, creative, and innovative mobile marketing campaigns with efforts designed to make complex interactivity becoming accessible and achieve great success for business growth via mobile platform.

In 2020, UA launched the advanced version of “YES UA” APP with embedded “Click to Loan” service which marked us the first money lender in Hong Kong that successfully supports real-time identity authentication with full coverage of both old HKID cards and 2018 new smart HKID cards on mobile loan service. The whole loan process of “Click to Loan” can be completed with just few clicks on mobile, offering the new experience of mobile loan service with ultimate flexibility and convenience for customers.