Mr Akihiro Nagahara, Managing Director and CEO of UA (fourth from left in front row), led the management team and guests to officiate the naming ceremony of the “United Asia Finance Centre”.
Mr Akihiro Nagahara, Managing Director and CEO of UA, announced the launch of 3D NFT, remarked UA being the first money lender in the industry to enter the Metaverse.
Mr Akihiro Nagahara, Managing Director and CEO of UA (middle), and the management team took a group photo at the “United Asia Finance Centre”.
19 JUL 2022
#Press Release
#Events

UA Finance Unveils Investment in United Asia Finance Centre

Today, UA Finance (UA) officially announces an over HK$10 million investment in the lease of the commercial building located at 333 Lockhart Road, Wanchai – this building was formally renamed the “United Asia Finance Centre” on 19 July 2022. In addition, UA proudly announces their presence as the first money lender to enter the metaverse, launching a limited-edition 3D “UA Arm” NFT series to celebrate. This investment matches the company’s growing ambitions, expands its business horizons and enhances its digital transformation. It is also a strategic move that aims to cement UA’s leadership position in the personal loan industry and elevate its market competitiveness.

Moving forward, UA is keen to unlock the business potential of the virtual world and capture the many partnership opportunities present in this blue ocean.

Despite the challenging market situation brought on by the Covid-19 pandemic, UA continues to remain in expansion mode, driving business growth and recruiting talents. This significant expansion in office space demonstrates their strong determination to uplift the development in the FinTech industry. To sustain this growth, UA will continue to provide diversified personalised loan products and enhance its customer-friendly digital platform. To help satisfy rigorous customer expectations of the younger generation, UA will use big data and allocate more resources in order to innovate new products.

Mr Akihiro Nagahara, Managing Director and CEO of UA, commented that, “UA has been rooted in Hong Kong for decades and has overcome a wide variety of challenges with positivity and optimism. Short-term market fluctuations have not diminished UA’s confidence. We fully understand the financial difficulties that the pandemic has caused for small- and medium-sized enterprises (SMEs) and the general public, which is why we offer a number of flexible services. Equipped with sophisticated knowledge, skills and know-how, we are confident that we can enable our customers to enjoy a worry-free life.”

Mr Nagahara added that, “by providing liquidity to our customers at right time and empowering them with sufficient funding to seize opportunities in the market, UA recorded buoyant business growth last year. Witnessing the growing popularity of digitalisation has made UA passionate about improving our products and services so they will match our customers’ future needs. We will continue to recruit FinTech talent, support SME businesses and enhance our personal loan products to accelerate our business growth and unlock further potential.”

UA is the first money lender to enter the metaverse. Through the launch of our 3D “UA Arm” NFT series, the company has begun to explore the many business opportunities within the metaverse ecosystem. This will continue, as UA hopes to cement bonds with the younger generation by providing unique metaverse experiences.

Tying in with the company’s latest promotional campaign, “UA Everywhere”, the design of the “UA Arm” NFT series incorporates landmarks from different districts around Hong Kong. This highlights how UA intends to empower customers to tackle and overcome their financial difficulties, no matter where they are. UA’s extensive branch network covers all corners of Hong Kong and provides a full range of services to address the needs of all customers. Further highlighting this message, the company is sending out an advanced, LED-enabled promotional truck that will travel around different districts and distribute promotional items to surprise and delight people – UA customers and customers-to-be. This truck, and the entire campaign, symbolises UA’s adventurous spirit, innovative thinking and desire to partner with customers everywhere.